Cambria Automobiles, Swansway Group and Marketing Delivery will all provide their tips on multi-channel marketing at this year’s AM Digital Dealer Conference.
Perrys Motor Group will tell dealers how its website has so far only made the transition from ‘poor’ to simply ‘average’, despite winning awards.
Deriving psychological profiles from people’s social media footprints and combining the insights with an increasingly diverse range of communication channels spells enormous potential for the automotive sector.
Digital success is no longer about how many people are following you or the level of engagement your posts receive, but the positive outcomes your content delivers and the impact on sales.
AM’s popular Digital Dealer conference is back, with the speaker line-up that includes multi-AM Award winners Perrys Motor Sales.
People buy from people, making LinkedIn one of the most important social platforms, social media sales strategist Philip Calvert told delegates at the AM Digital Dealer Conference
The modern dealership may require the latest in digital and multimedia technology, but if the infrastructure supporting this is not up to scratch then efficiency and performance will suffer, delegates at the AM Digital Dealer Conference were told.
Video can be an “engaging, easy and fun” way for dealers to increase customer ineractions, CitNow commercial director Alistair Jeff told delegates at the AM Digital Dealer Conference.
RAC Cars managing director Peter McCullough gave delegates at the AM Digital Dealer Conference an in-depth insight into the workings of the company’s successful online classified directory.
Dealers can enliven their online brand image by following a few simple rules aimed at capturing consumer interest, Terry Hogan, Motoring.co.uk managing director, told the AM Digital Dealer conference.
Car dealers can create distinct “personas” for the demographic groups they want to target and then focus their search engine optimisation on these personas.
Email is a car customer’s favoured method of communication from a dealer, but the personal touch is vital, according to Jeremy Evans, managing director of Marketing Delivery.
Car dealers will soon be able to measure their return on investment from online marketing activity far more accurately with the introduction of a much more advanced analytics programme by Google.
Dealers and carmakers need to consider mobile devices as part of their digital marketing and SEO plans, IAB head of mobile Alex Kozloff told delegates at the AM Digital Dealer Conference.
Williams Automobiles uses its website and social media as a 'shop window' to promote its cars and engage with its customers of its Lotus and Morgan franchises in a converted barn in the Cotswolds.
Consumers ‘have all the gear and no idea’, according to Hugh Dickerson, Google’s head of automotive, who said 79% of car-buyers need guidance, which gives dealers a huge opportunity to influence their eventual car-buying decisions.
Volkswagen is taking a 'blended' approach to motor retailing - merging consumers' online activities with enhanced showroom experiences and better customer service.
Some vehicle manufacturers and car dealers remain unconvinced that the motor industry faces a massive and disruptive transformation, says Capgemini’s Nick Gill
Facebook fans are not necessarily the best advocates for your business, according to Marshall Manson, managing director, EAME, at digital consultancy Social@Ogilvy.
There are less than two days left to book your place at AM’s popular annual Digital Dealer Conference.
