Fiat Auto UK is beginning a campaign designed to increase the skills of staff employed at Fiat and Alfa Romeo dealerships.
Fiat is to stop making six-cylinder petrol engines for its Alfa Romeo subsidiary, unions at the carmaker have said.
Former Rolls-Royce boss Karl-Heinz Kalbfell has been appointed to run the partnership of Fiat’s newly grouped sports brands, Alfa Romeo and Maserati.
Fiat has announced it will be splitting the Maserati sports brand from Ferrari in order to link it more closely to Alfa Romeo.
Alfa Romeo UK is planning to audit its dealer network this year to ensure retailers are meeting the brands’ standards
The new Alfa Romeo Brera is to make its world public debut at the 2005 Geneva Motor Show in March and will be due to go on sale by the end of the year.
Facelift and tummy tuck for the 147
Alfa Romeo is encouraging buyers to sample diesel versions of the Alfa 147 for the on-the-road price of the corresponding petrol version.
A special edition of the Alfa Romeo 147 has been launched with £1,000 worth of extra features.
Alfa Romeo is planning a new ownership package that covers all servicing costs and pan-European breakdown assistance for up to five years or 100,000 miles.
Alfa Romeo has the potential to mirror the sales success of BMW over the next five to 10 years, according to its newest retailer, Islington Alfa Romeo in Melksham, Wiltshire.
Alfa Romeo’s 156 Sportwagon is to get the same facelift as the sedan – and an Audi Allroad-style all-wheel drive crossover version called, somewhat unimaginatively, the Crosswagon.
The UK’s biggest solus Alfa Romeo dealership is due to open in Melksham, Wiltshire, on July 1. It will be one of the first in Britain to have the new Alfa corporate branding.
Logistics, aftersales, marketing and sales specialist Andrew Lester has been appointed to the new post of country manager for Alfa Romeo in the UK. He replaces managing director Glyn Owen, who has left the company after two years in the job.
Alfa Romeo and Fiat are considering introducing dedicated areas in the aftersales departments of single-site showrooms to represent each brand
Andrew Lester has been appointed country manager of Alfa Romeo in the UK. He replaces Glyn Owen, who is leaving the company
The real Gran Turismo is back
Alfa Romeo became one of the casualties of the Manchester fire that knocked out phone lines across the north-west and west of England
Alfa Romeo UK has announced new appointments intended to expand and strengthen its sales and marketing operations and dealer network support.
