Review
It’s been fascinating observing the new car retail offers available in the first month of the 65-plate.
To close the third quarter of 2015, Škoda UK has been offering retail buyers an Octavia on a 0% APR personal contract plan with monthly payments as low as £149 and a £500 deposit contribution. Reading past the headline offer, prospective buyers learn that to sign up for the 42-month deal, for a £16,820 1.2 TSI 110PS hatchback in S trim and with metallic paint, they’d also need a deposit or trade-in worth £4,911.
It made us wonder how competitive Škoda was having to be to put its cars into buyers’ minds.
At its more premium sister brand Volkswagen, the same deposit for a same-length PCP on a Golf SV that shares the Octavia’s engine and has just as much space in its substantial boot would leave buyers still finding £244 a month. Volkswagen is not publicising any deposit contribution, and its offer is at a 5.5% APR.
Hyundai is fighting for the buyer with a £500 deposit contribution on its i30 Tourer S powered by a 120PS 1.6-litre petrol engine. After the same £4,911 deposit from the buyer, its 5.9% APR PCP over the same period works out as a £174 monthly payment. The buyer choosing the Hyundai would get 10% less boot space than the Octavia and no alloy wheels despite paying more. Of course, the i30’s five-year warranty trumps the Octavia’s standard three, but an Octavia buyer can extend theirs to five years for an extra £515.
Finally, a prospective buyer searching Honda’s website could find a Civic 1.4 VTEC in S trim and metallic paint with a £2,000 deposit contribution from the carmaker on a 0% APR PCP. However, with 37 months its longest term and a £3,445 maximum customer deposit, even after Honda’s discount, the monthly payment is £334. Like the Octavia, the Civic does come with alloy wheels and a three year warranty.
So, on its eye-catching price-fighter deal, it seems Škoda is punching its weight. The Octavia is demonstrating its value, and its consumer awards – it has held the What Car? Best Family Car award since 2014 – will further convince buyers they’re making a good decision.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
Factsheet
Price £24,580 (£27,045 as tested)
Engines 2.0-litre TDI: 148bhp
Performance 0-62mph 8.7secs, top speed 132mph
Transmission 6sp DSG auto
Efficiency 62.8mpg, 119g/km CO2
RV 3yr/30k 37.1%
Start mileage 70
Current mileage 4,035
Rivals Vauxhall Astra Sports Tourer,
Ford Focus Estate, Mazda6 Tourer