Volvo exits car subscription business in wake of dropping EV production goals

Volvo has confirmed that it will be phasing out its Care by Volvo car subscription service, winding down operations in the UK.

It is four years since Care by Volvo was launched in the UK, promoted as providing easy budgeting as it covered all the essentials except fuel and optional insurance.

At the time, Volvo said its that consumer research had found that 86% of car buyers had said that the traditional car sales process needs to improve and three-in-four said that they were “bored” of the car buying process. The Car by Volvo sign-up process could be completed "in seconds" at a dealership, but also entirely online.