Motorpoint expects share of online sales to increase following record interest

Motorpoint has said its online sales have seen a record month and it expects this part of the business to play an even bigger role in the company’s growth plans.

Motorpoint Online attracts 250,000 calls, 23,000 web chats and 26,000 email enquiries each year.

Motorpoint’s push towards online follows the recent trend for many automotive retailers to ramp up their digital sales platforms, spurred on by COVID-19.

Both Vindis Group and Jardine Motors Group have launched online sales capabilities post-lockdown.

Phil Matthews, Motorpoint Online operations manager, said: “More and more customers are choosing Motorpoint Online as their first point of call.

“With all the ways we’re making it easier for people to browse and buy online, I can only see that figure growing.

“Our role within the business has evolved over the years and today we are the starting point for many of our customers’ car buying journeys.

“Plus, now with new innovations such as free home delivery, which we launched during lockdown, we expect that role to become even greater as an ever increasing number of people choose to buy online.”

Motorpoint’s online business also offers services like Reserve and Collect and Same Day Driveaway.

Motorpoint launched its website 20 years ago and is celebrating the anniversary with the launch of its ‘Your Way’ television campaign.

Part of the campaign includes giving customers an opportunity to win a year’s worth of free fuel through the social media part of its marketing plans.

Motorpoint's Your Way campaign has attracted controversy as franchised dealer group Pendragon said it was “angry and confused” by Motorpoint ‘s TV campaign which features a similar slogan to its own.

Back in June Pendragon launched a new omnichannel advertising push for its Stratstone, Evans Halshaw and Car Store divisions, which is based around a COVID-themed “Buy your car, your way” theme.