Volkswagen is backing an "As Good As New" used car campaign with finance discounts and free servicing in order to tempt consumers to its dealerships.
Between May 7 and 17, consumers buying a used Volkswagen aged between three months and 48 months from a Volkswagen dealer on a Solutions PCP will receive three years' free servicing and a deposit contribution of between £250 and £1,000.
The tactical campaign is being marketed in the national media and at Volkswagen UK's website, which has been updated with a fully responsive used car locator with functions to 'make an offer' or to reserve online with a PayPal payment.
The used car website also enables customers to generate a finance quote and understand what their monthly payments would be on a Solutions Personal Contract Plan.
"The website is a genuine one-stop-shop for used car sales and enquiries," said Volkswagen.
The £250 contribution is available on the Up and Polo; £500 on the Golf, Beetle, Eos and Jetta; £1,000 available on the Passat, Volkswagen CC, Scirocco, Tiguan, Touran, Sharan, Touareg and Phaeton. Only available on cars with a Solutions PCP and a minimum advance of £5,000.
This is the second national used car campaign backed by Volkswagen, and comes just weeks after dealers told AM they were pre-registering significant volume during the final quarter of 2014 and into the first quarter of 2015.
A search of Volkswagen's approved used car finder reveals several hundred nearly new Polo and Golf models with less than 10 miles recorded.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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