Stratstone claims to be the first UK automotive retailer to "embrace" Snapchat, making it available to the 10m Snapchatters in the UK.

With filters, Stratstone provides visitors the opportunity to use specially-designed creative exclusively at their events and has already embraced the technology 

at CarFest North, in Cheshire, and Ferrari’s 70th anniversary celebrations.

Stratstone’s social media and online community leader, Ed Calderhead, said: “We are proud to be embracing Snapchat and have enjoyed seeing the results of recent campaigns.

“We are always looking at ways to engage with our customers, followers and guests at events and filters especially allow us to achieve this. We look forward to working with the Snapchat team going forward.”

Snapchat is a new addition to Stratstone’s thriving social media portfolio, as it continues to develop its online and social media presence.

The retailer aims to bring more filters to automotive events and experiences, allowing guests to share their experience with their friends.