Together with global research firm GWI, CarGurus is creating a car buyer trust index, to build on the critical role that trust plays in such a major purchase.
In this webinar, car dealers will learn:
• How much do consumers trust the car industry in general?
• How much do consumers trust specific car brands?
• What role does trust play along the car purchase journey.
• How much do consumers trust car supermarkets/franchises/ dealers/ independents?
• How much do consumers trust the government/trade bodies/councils?
Our speaker is James Drake, Senior Manager, PR & Communications UK at CarGurus.
The webinar is sponsored by CarGurus and hosted by AM.
Chairing the webinar will be AM editor Tim Rose.
Webinar recording
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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