Drivvn has entered the UK market as a new online vehicle sales platform aimed at automotive retailers and car manufacturer clients.

The UK-based business has a team of 35 and has 100 partners globally to help develop digital tools to introduce online vehicle sales capabilities.

The new platform can create online showrooms, product configurators and buying options, including flexible purchase options with finance and subscription services.

The business is a sister company to Summit, the online retailing specialist that has worked with Argos, Joules and Reckitt Benckiser, to underpin their online businesses.

The new business retains Summit’s global automotive clients including Jaguar Land Rover, Honda, Inchcape, PSA Group and Toyota. 

Peter Brown, chief executive of Drivvn, said: “Our expertise in creating platforms that provide a seamless link between the digital and the retailer experience will accelerate the revolution in car retailing to deliver customer journeys that generate sales.

“We are passionate about providing the best customer experience because that is critical to securing sales in this challenging economic environment.

“By enabling close working relationships and rapid communication between automotive manufacturers and their retail networks, we create a hub that delivers success based on customer satisfaction.”

Brown said Drivven will empower automotive retailers to embrace e-commerce, as customers now expect and demand a great digital experience when sourcing a new car, as well as exceptional personal service.

He said: “This means avoiding any barriers and keeping retailers informed, so they can continue a customer’s online journey in the showroom or quickly respond if clients become stuck at any point in the buying process.”