Ron Brooks plans new Leicester franchise for Omoda, Jaecoo

Family-owned Ron Brooks Motor Group is planning further growth and expansion after securing the Leicestershire market area for Chery brands Omoda and Jaecoo. 

Earlier this year, the business announced it was partnering with Chery’s Omoda and its premium sister brand in Derby, a city within the group’s key East Midlands territory. 

Ron Brooks said it planned to open its new city centre site - which will adjoin its other territories appointed with the brand in Derby and Mansfield in the coming months. 

“We thank Chery and Omoda and Jaecoo for their continued trust and faith in the Ron Brooks business," said the business. "Leicester is a new city for the group but builds on our 60-year history in Nottinghamshire and Derbyshire, elevating the group to a true regional operator across the East Midlands.”