Renault dealers told to grasp the opportunity as brand re-enters the D-segment

Renault’s UK dealers are being urged to get “proactive” to help ensure the brand’s new large SUV coupe is a sales success.

After order books opened in May the Rafale reaches UK showrooms this month, backed by a comprehensive launch marketing campaign, but the brand seems acutely aware that this new D-segment car will be outside some sales executives’ comfort zone.

“What I would ask our UK dealers - because it is a partnership - is to make sure that within their community they support Renault’s move to the D-segment because we mainly sell B- and C-segment cars,” Guillaume Sicard, chief executive of Renault Group UK, told AM at the Renault Rafale’s international launch in Spain where we reviewed the car.