Red-top Sun launches ‘game-changer' listing and financing platform

Dealers will soon be offered exclusive early access to Sun Motors, a used car marketplace developed together with the Motor Genius Group.

Sunmotors.co.uk is aiming to revolutionise the car buying and financing experience through leveraging the media group’s audience reach and the industry expertise of the Motor Genius Group to help dealerships reach an audience of 75% of UK adults.

"We are excited to unveil Sun Motors, a platform dedicated to bringing innovation, trust, and transparency to the car buying and financing process," said Terry Heath, director of response at News UK. "Our partnership with the Motor Genius Group ensures a seamless and integrated experience for both consumers and dealers."

The Motor Genius Group is a startup that brings together experts from the motor trade to oversee the operational management of Sun Motors, including:

• Nick McDonald & Jon Rix from The Compliance Guys
• Alastair Campbell, UK director of MarketCheck: automotive data specialist and founder of CarSnip, sold to Oodle.
• Jonathan Seaman, managing director of the motorsales.ai AI and automation platform for dealerships
• Richard Hoggart, CEO of motor finance broker DSG Group, handling over £700m annually
• Jane McBeth, director of Media Addict, heading multi-channel national media and advertising partnerships.

"This isn’t just another marketplace," said Jonathan Seaman at Motorsales.ai. "We’ve created the ultimate platform for car buyers and dealers. Our suite of technology tools is truly game-changing, allowing dealers to optimise every aspect of their business. By connecting dealerships with The Sun’s audience, which will account for 79% of vehicle expenditure in the UK over the next two years, we’re providing unparalleled reach and engagement."

Dealers will be able to access a suite of essential tools typically reserved for larger players, enabling them to manage and respond to leads and finance proposals from multiple sources - including Sun Motors, other marketplaces, email, WhatsApp, and SMS from a single inbox.

Richard Hoggart of DSG Group said: "We’re offering a seamless digital finance experience for consumers, and this presents an incredible opportunity for dealerships to boost their finance penetration and profitability."

The Sun Motors team said it is actively seeking the UK’s trusted dealerships to partner and that a focus group of dealers will be established to guide the platform’s development, ensuring it meets industry needs.

The Motor Genius Group will manage dealer relations and will soon offer early adopters exclusive early access to Sun Motors, benefiting from special offers