Peter Cooper expands portfolio to represent Omoda and Jaecoo

The Peter Cooper Motor Group is expanding with Omoda and Jaecoo in Hampshire and West Sussex.

The group will convert part of its existing Volkswagen showrooms in Southampton and Chichester into multi-franchised outlets, offering Volkswagen alongside the new Omoda and Jaecoo models.

These revamped locations will also provide a full range of servicing and repair options, supporting the new 7-year warranty offered by these brands.

The Omoda 5 models have officially arrived at the Southampton Shirley Road site and Chichester showrooms, with test drives and purchases now available.

Jaecoo will enter the UK market with the J7 mid-size SUV, which will feature a plug-in hybrid powertrain later this year.

This latest addition follows the Peter Cooper Motor Group’s recent acquisition of Viking Garages Kia, now rebranded as Peter Cooper Kia, and located in a new site in Hedge End, Southampton which has undergone a complete makeover to align with Kia's corporate identity.

With these expansions, the group now operates 19 businesses across nine locations in Hampshire and West Sussex, representing a wide range of brands including Volkswagen, Kia, Omoda, Jaecoo and several others.

Darren Cooper, managing director of the Peter Cooper Motor Group, said: "I am thrilled to represent these new brands, as they complement our existing customer offerings across the group. Their innovative designs, high levels of standard equipment, and seven-year warranties make them an appealing choice for new and used car buyers.

“The Omoda brand, in particular, stands out with its advanced technology, environmental focus, and the exclusive O-Club, which offers a global social platform and lifestyle benefits for owners. We look forward to building these brands and expanding our customer network."