Unlock add-on revenue streams: Vertu Motors and Hendy Group share secrets to success at AM Live

Dealerships which need help to ensure they meet their customers' every motoring need and are getting good business opportunities need to attend the 'Perfect your value-added product strategy' session at Automotive Management Live this November.

Vertu Motors and Hendy Group will share their approach to value-added product strategy as part of a special session, sponsored by Supagard at AM's event for car dealers on November 13 at the NEC near Birmingham.

As finance and insurance income has been under the spotlight of the Financial Conduct Authority, more and more dealer groups are putting focus on their sales process and ensuring car buyers are presented a range of optional extras, dealer-fit accessories and add-ons such as paint protection that will both improve the customer's car ownership experience and strengthen the dealership's bottom line.

Hendy Group commercial director Mark Busby (pictured) and Vertu Motors sales director Steve Rowe will share how each of the AM100 dealer groups have navigated the current challenges surrounding finance income and their strategies for improving revenues through unregulated add-ons, such as paint protection, accessories and lifestyle products.

Busby and Rowe are just two of the many dealer group case studies that will be available during Automotive Management Live's 17 free best practice and strategy sessions. 

Insights will also be shared by LSH Auto, JCT600, HR Owen, Howards Motor Group and more.

Automotive Management Live will also feature a strategy session looking at the FCA’s review of the sector, GAP and historic discretionary commission arrangements.

Free Automotive Management Live tickets for franchised and independent dealers are available here now

Automotive Management Live is free to attend for franchised and independent dealer professionals and offers four dedicated seminar theatres and an exhibition hall packed with the latest innovations from the UK’s leading automotive retail suppliers.

Automotive Management Live also provides an unrivalled opportunity to network and interact with peers and manufacturer representatives to explore how automotive retail will transform in 2024 and beyond, all while equipping delegates with strategies to future-proof their businesses.

Perfect your value-added product strategy - sponsored by Supagard 

• Mark Busby, Commercial Director, Hendy Group
• Steve Rowe, Sales Director, Vertu Motors