Percayso and Cartotrade launch new market intelligence tool for dealers

Data intelligence specialist Percayso is partnering with Cartotrade to provide dealers with access to the most comprehensive vehicle pricing and ownership data through a new market intelligence tool.

The tool, powered by Percayso, goes live this week and is initially offered free of charge to current Cartotrade members or those signing up for a free trial.

The new tool provides dealers with: market demand insights, vehicle-specific data, extensive data coverage and real-time valuations using valuation algorithms to offer insights based on a "retail back" methodology for improved accuracy when buying, selling, or appraising stock.

The platform also aggregates data from over 1 billion live and historic vehicle adverts, offering insights into key market indicators like pricing, days to sell, and vehicle history.

The market intelligence integrates with the Cartotrade website, allowing dealers to make data-driven decisions on stocking, pricing, and retail strategies.

This enhanced offering has been accelerated by Percayso’s 2023 acquisition of Cazana technology from Cazoo, which expanded the company’s data repository and complemented its automotive insurance and finance portfolio.

Ian Lilley, head of partnerships at Percayso, commented: “We're excited to announce this new partnership with Cartotrade to provide genuinely unparalleled, precise, and customisable vehicle data.

"Our solution empowers retailers to make data-driven decisions, optimise valuation and management processes, and achieve greater profitability. We’re aligned with Cartotrade in wanting to help dealers be more agile and maximise retail performance.”

Laura Cannon, head of sales and marketing at Cartotrade (pictured above), added: “This tool offers dealers vital support in decision-making about stock - whether for forecourts or trading based on what’s performing well locally and how long vehicles take to sell. Importantly, it provides a strong alternative to other costly options, allowing dealers to access top-tier data without committing to expensive contracts.”

Dealers can trial the tool free of charge for three months, after which it will become an optional add-on with no automatic sign-up required.

Cannon added: “This exclusive opportunity reinforces our commitment to being a trusted partner for dealers. By offering advanced data insights without binding contracts, we empower dealers to make the right decisions and drive success in a competitive market.”