Chesterman to spearhead GWM Ora sales ambitions

Chinese EV manufacturer GWM ORA has poached veteran Volvo executive David Chesterman who becomes its new sales chief for the UK market.

Having previously worked for Volvo Car UK for 20 years, Chesterman’s last role was the national fleet operations lead where he managed SME fleet sales growth, e-commerce & CRM development, direct fleet sales as well as developing business, marketing and communications strategy across various key partnerships.

Chesterman had previously run the brand’s used car operations and set-up the first OEM direct to consumer platform for used cars. In addition, he managed key sales and business functions and worked in regional sales development, corporate sales and retailer finance roles.

Speaking about the new appointment, GWM ORA UK managing director Toby Marshall commented: “His wealth of automotive experience will be a fantastic asset as we build on the solid foundations laid in 2023. Moving forward, David will play a key role in delivering sales growth for the brand, enhancing our position as a leader in the e-mobility sector.”

Commenting on his new appointment, David Chesterman said: “I am delighted to join such a fresh, energetic EV brand that is right at the beginning of its journey in the UK. The team have already done a great job of establishing an excellent foothold, appointing key retailers and driving brand awareness with consumers and business partners.

"I look forward to building on this success as we scale our operations and introduce exciting new products and services.”

Chesterman takes over the head of sales role from David Parry who is now moving into semi-retirement and working a part time support role as general manager.

Parry formerly worked for Mitsubishi Motors in the UK for over 20 years in various different commercial roles and joined GWM ORA UK in 2022 alongside fellow Mitsubishi veteran Toby Marshall.