Apollo Tyres names new country sales manager

Apollo Tyres has appointed Shobhit Arora as its new country sales manager for the UK.  

He has more than 14 years of experience at the business, having joined as a graduate engineer trainee 2008. Since then, Arora has worked across many areas of the business in India and Europe, most recently as distribution and business development manager at Apollo Tyres’ European headquarters in the Netherlands.

As well as overseeing Apollo Tyres’ Distribution Network, Arora helped re-introduce the Apollo Tyres brand in Europe following its acquisition of Vredestein in 2009. In his new position, Arora will be responsible for boosting brand awareness and sales in the UK. He will report directly to Paul Eidhof, cluster director North-West.

Arora said: “With more than 14 years of experience of working at Apollo tyres, I have gained a wealth of knowledge about Apollo’s values, culture, products and the people within the company.

“Working in the European tyre market over the past decade, I have had the opportunity to take on various roles, further honing my skills and building a strong customer network across the European market, including the UK. I am excited about embarking on this fantastic journey with my new role and look forward to working with the enthusiastic team in the UK, which is an important and growing market for the Apollo and Vredestein product brands.”

Eidhof added: “Shobhit is a fantastic addition to the UK head office and will play a pivotal role in supporting our goals for the North-West cluster. He brings a wealth of experience that will be invaluable as we push to meet our strategic growth objectives in the UK and across Europe.”