Undercover Boss ‘star’ wins Vertu Motors’ Masters Valeter of the Year Award

By Matt de Prez

15 September 2021

Bristol Street Motors’ Terry Mason has been named Masters Valeter of the Year, following his appearance on ITV’s Undercover Big Boss.

The longstanding valeter at Bristol Street Motors Newcastle Vauxhall worked alongside group CEO Robert Forrester, on the TV show, who visited the dealership heavily disguised and worked for a day valeting cars.

The Masters Awards recognises colleagues across the wider Vertu Motors Group, which includes 154 dealership locations. The Masters Club has inducted 15 new members this year, all who have excelled in their role and delivered outstanding levels of performance.

The winners were chosen from nominations made by their colleagues and included awards that reflect the company’s values of commitment, integrity, passion, respect, and professionalism.

Forrester said: “I had the absolute pleasure of meeting, and working with, Terry during the filming of Undercover Big Boss. He is hard-working, dedicated, and willing to go the extra mile to help his colleagues and I was pleased to have the opportunity to get to know him and to reward him for his commitment.”

Mason was nominated by general manager Liam Fenwick who praised his work ethic in the nomination: “Terry is an absolute one-off. He has an unbelievable work ethic and has the energy, effort, and enthusiasm to do a proper job no matter what task he is set, the type of attitude that is priceless. His attention to detail is phenomenal. As well as his day-to-day roles he is always willing to help anyone no matter what department. Terry is a real asset to our dealership and a key part of our recent success so I feel I would be right to recognise his daily contribution to the dealership performance.”

Following the TV Show, Forrester said that Undercover Big Boss’ filming, which took him out of the business for four weeks as he grew a beard and then completed a fortnight undercover, had prompted a two-hour board meeting to discuss his finding and various action points.