Victoria Turner, CEO of Activate Accident Repair and CCO of Activate Group, has joined the Automotive 30% Club with a view to improve diversity within her business.

The voluntary network of CEOs and MDs from across the UK-based automotive network has a target of filling at least 30% of key leadership positions within its organisations with women by 2030.

Turner said: “Joining the Automotive 30% Club is just one part of our plan to further develop the inclusive, open-minded culture across the business.

“We are currently building a repair solution across the UK which places us in a great position to challenge existing ways of doing things and strive for greater diversity within our team.”

Activate Accident Repair, part of Activate Group, opened its first body shop in Birmingham in 2019 and now has four purpose-built repair centres located in urban areas across the country. Its Warrington site opened in June.

The business plans to open more centres in rapid succession and is currently developing an apprenticeship programme that will showcase repair industry careers to a diverse range of candidates.

The latest addition follows Steven Eagell Group’s founder and chief executive, Steven Eagell, joining the Automotive 30% club.

Hendy Group's chief executive Paul Hendy and chief operating officer Simon Bottomley have also become members.

Founded by Julia Muir in 2016, the Automotive 30% Club has since grown to become a varied network of motor manufacturing, retailing and supplier companies.

Julia Muir, founder of the Automotive 30% Club, added: "I'm really pleased to welcome Victoria Turner to the Automotive 30% Club. Activate Accident Repair is on a rapid growth trajectory and has the opportunity to build an inclusive culture as it expands, and Victoria will be a valuable addition to our increasing number of accident repair members. I shall look forward to sharing ideas and innovations as we work to build a better gender-balance in this important part of the motor trade."

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