Autotech Recruit appoints Laurence Abbot as marketing and technology director

Autotech Recruit has welcomed Laurence Abbott as its new marketing and technology director, to spearhead its technical developments.

The new role was created to underpin the company’s objective to develop technical solutions that will equip both contractors and clients with digital tools to drive efficiency, while streamlining recruitment and training processes.

Autotech Recruit believes technology will play a vital role within the automotive aftermarket, and it has a desire to be at the forefront of this.

Developments include a bespoke client portal, which gives businesses total real-time visibility of bookings and placements, to cutting-edge digital tools for the company’s network of temporary vehicle technicians and MOT testers.

Abbott will now drive these technical developments forward, as well working with the existing marketing team to develop and enhance the ongoing marketing and PR strategy.

As a former director of digital agency, FNSCreative, he has worked extensively alongside Autotech Recruit since 2010 when the company was founded. Through FNSCreative he has worked on projects for clients such as Helly Hansen, Audi, Renault, Novo Nordisk and Cambridge University Press. Abbott now joins Autotech Recruit permanently.

“In the last decade I have seen Autotech Recruit grow significantly,” he said. “During this time we have discussed several technical developments and system integrations which would help streamline processes and drive the business forward, and I am now delighted that, as a member of the team, I can bring these plans to fruition."