Hyundai Motor UK has hired Ashley Boaden as national new business development manager.

Boaden previously worked with CBVC, Daimler Fleet Management and Vauxhall Motors. Reporting into national fleet sales manager Tim White, he will target 250+ car fleets.

Hyundai’s 163-strong dealer network is supported  by 15 large fleet centres around the country, featuring a dedicated Hyundai fleet structure, national fleet delivery capability and pre-delivery inspection capacity for over 1,000 vehicles each.

White said: “Ashley joins the brand at a truly exciting time; we are already seeing great interest in our brand and product portfolio from both end-users and the major leasing sales teams. With the launch of new IONIQ later this year – one of our most popular fleet models – and the roll-out of Kona Hybrid around the same time, we’re continuing to strengthen our offering to fleets by providing them with models that are not just desirable, but come with genuine business benefits, too.”

White said Hyundai is attracting a lot of interest from fleets thanks to the high profile it has gained from the NEXO fuel cell vehicle and Kona electric car.