Rob East has been appointed as the new general manager corporate sales for BMW Group UK with immediate effect.

In his new role, East (pictured) leads the team responsible for all BMW and Mini sales to business and leasing customers. 

“Corporate sales are essential to our success so ensuring we give the best service to our business and leasing customers is going to be my focus,” said East.

“It’s also an exciting time to be joining the team with the growing range models offering an even wider choice for fleets. I look forward to strengthening our position in the corporate sector and attracting new business customers to the BMW and MINI brands.”

Since graduating in Engineering Management, East has gained over 20 years’ experience in the automotive industry in a variety of sales, leasing and marketing roles for both vehicle manufacturers and motor dealers.

Prior to moving to his new role, he spent nearly 10 years in a number of different roles with Mercedes Benz UK latterly as head of fleet sales.

BMW UK’s sales director Chris Brownridge said: “Rob brings great energy and a wealth of experience making him the ideal addition to the UK Sales team and a natural leader for our busy Corporate Sales team.

"With such an exciting and busy period of new corporate and business oriented model launches in 2019, he joins at a perfect time.”