John Beckley, a former apprentice technician at a BMW UK dealership, has been appointed as head of bespoke for Rolls-Royce.

The Rolls-Royce Motor Cars Bespoke Collective is a team of designers, engineers and craftspeople that help bring customers’ vision of their perfect car to life.

Beckley replaces César Habib who has been appointed as regional director, Middle East & Africa.

Beckley joined Rolls-Royce in 2008 and has held several senior roles including sales and marketing manager, UK and South Africa, then more recently the position of regional general manager, sales UK, Western & Southern Europe, Russia.

Since the beginning of 2018, he has overseen the launch of the new Rolls-Royce Cullinan.

Beckley started his career with BMW Group in 1996 as an apprentice technician at a BMW dealership in the UK, and was awarded BMW Apprentice Technician of the year in 1999. He progressed to senior technician and field product engineer prior to joining Rolls-Royce.

Torsten Müller-Ötvös, Rolls-Royce Motor Cars chief executive, said: “John has an exceptional track record and his broad experience, combined with extensive regional experience, makes him ideally suited to his new important role for Rolls-Royce Motor Cars.

“Bespoke is the jewel in the crown of the Rolls-Royce Motor Cars business and I have no doubt that John is the right person to lead our Bespoke Collective through to our next successful chapter.”