BCA has appointed Craig Purvey as chief commercial officer

Purvey (pictured), previously BCA sales director, will be responsible for an integrated sales and marketing structure across the company’s operating divisions.

He will report directly to executive chairman Avril Palmer-Bauneck. 

Palmer-Bauneck said: “Purvey’s appointment will allow greater focus on the strategic support we can give to our customers both in the UK and Europe. The industry is increasingly seeking partners that can look across the supply chain to deliver solutions that drive innovation and efficiency.” 

Ann Ritchie-Cox is also taking up the position of director of group accounts.