The G3 Group (UK) Ltd has appointed a new director as part of a bid to diversify and expand its offering to the motor and asset markets.

Scott Cooper joins the Leeds-headquartered firm with a wealth of experience in sales across a number of asset and debt management companies, including Ascent Performance Group Ltd and P&A Receivables.

Cooper’s new role will put him in charge of securing new opportunities across the remarketing, finance and asset management divisions of the group, strategically positioning the company to maintain its expansion, a statement said.

Cooper said: ‘’I worked with G3 many years ago and have kept a keen eye on the company ever since. I’ve been really impressed to see how dynamic the business is – especially as it’s an independent player in a hugely competitive market.

‘’But that’s really exciting to me. I’m looking forward to joining G3 as it expands – my role will encompass working across the different parts of the business, with the senior management team, to help fuel the company’s ambitious growth plans.’’

The G3 Group was established in 2009 as an online auction specialist but introduced its first physical auction in February of this year, closely followed by a second evening sale in April.

The group also provides debt and asset management, pool fleet management and bespoke software solutions to companies within the motor industry.

Joint director Matt Dale said: ‘’With Scott joining us, we’re set to look for new business opportunities throughout the motor arena.

“He has a lot of connections with finance houses, so we’re excited to explore those a little more.”