New head of operations hired by Simon Bailes Peugeot

Peugeot dealer group Simon Bailes has hired a new head of operations for the three-site company.

Sheldon Cockburn has rejoined the dealer group he left in 2021 after two and a half years with Lookers, as a divisional performance manager, and JCT600, as head of its Newcastle Ferrari and Bentley dealerships.

Simon Bailes Peugeot said Cockburn brings a wealth of experience and a proven track record of delivering exceptional results.

His new role returns him to overseeing the three Peugeot retail locations and a large body shop operation.

He will continue to oversee the four businesses with an increased focus on building partnerships, brand reputation, networking, business growth, and increasing customer satisfaction.

Simon Bailes Peugeot was established in 1979 and operates dealerships in Northallerton, Stockton and Guisborough.

The group has also recruited Louis Shepherd as sales manager of Simon Bailes Peugeot in Northallerton.

Simon Bailes, managing director at Simon Bailes Peugeot, said: “We are delighted to welcome Sheldon back on board. His vast experience and strategic acumen are invaluable assets that will undoubtedly lead our commercial operations to new heights.

"His leadership will be a catalyst for our continued success and enhanced customer service."

"We're equally thrilled to welcome Louis to our team. His proven track record in sales management and leadership will be a tremendous boon to our Northallerton dealership. We anticipate great accomplishments under his guidance and are excited about the future growth he will help us achieve."