New boss at Peugeot UK as Adam Wood quits Stellantis

Stellantis has appointed a new managing director for Peugeot UK as Adam Wood has resigned after nearly two years in the role.

Wood, who was previously Vauxhall's marketing director before he was promoted to head Peugeot in January 2023, thanked his Stellantis UK colleagues and said "a new adventure awaits" as he replaces Guillame Sicard at Renault Group UK, while pointing out that Peugeot has become the UK's leader in electric LCVs in 2024.

Eurig Druce is the new face at the head of Peugeot UK. Druce has worked within Stellantis since 2001, and started his career with Peugeot as a trainee.

He will report into Stellantis UK managing director Maria Grazia Davino, who said: "I am delighted to welcome Eurig to the Peugeot UK team, his depth of experience will prove invaluable and help ensure the continued progress of the brand in the UK market, with its dealer network and partners.

"I look forward to continue working with him over what will be an exciting period, as we launch new product and electrified technologies to the market. I thank Adam for his work and wish him success for the future

In a LinkedIn post, Wood (pictured, right) said: "Thank you to all the talented and hardworking people who've supported me during my time at Peugeot and Vauxhall Motors, both within Stellantis and across our UK retailer network. You bring our great brands to life."

He spoke with AM just last month about Peugeot's C-segment opportunities, including the critical launch of the E-3008 electric SUV.

Druce will retain responsibility for B2B sales as vice president of Stellantis UK.

He said: "Peugeot continues to go from strength to strength, and I am delighted to return to where I started my journey in the industry. With the largest range of electric vehicles in the UK market, I look forward to realising the true potential of the brand, with our dealer network.”

During his climb through the Stellantis UK ranks, Druce became the managing director of Citroen UK in 2020 after being its sales director since 2016.

Prior to that he spent 14 years working directly with the network in field-based roles across both sales and aftersales, including director of parts and service operations for Peugeot, Citroën and DS Automobiles.