MotorVise marks 10th anniversary with ambitious expansion plans

Automotive consultancy Motorvise has celebrated its first decade in business by adding two major motor manufacturers to its client portfolio.

To meet this surge in demand, MotorVise is expanding its team of 50 professionals by creating up to four new roles, as it prepares to scale its operations and services.

Headquartered near Richmond, North Yorkshire, Fraser Brown, founder and managing director of MotorVise, is predicting that 2025 will be a record-breaking year and the business was on track to surpass £2 million in annual turnover through helping manufacturers and dealerships improve revenue, profitability, and customer loyalty.

Earlier this year, MotorVise launched its Enhancing EV Mix Programme, designed to boost dealer electric vehicle (EV) sales by over 20% through redefining the showroom experience and reshaping customer perceptions.

Among its fastest-growing services is the Automotive Mystery Shopping programme, which uses telephone, online, and hidden video mystery shopping techniques to help dealerships and OEMs implement targeted improvements that enhance overall satisfaction and service quality.

From humble beginnings in 2014, when Fraser Brown founded MotorVise from his kitchen table using his credit card, the company has grown to work with 39 automotive brands across Europe.

This includes 10 of the top 20 UK dealer groups and direct partnerships with 10 OEMs. In addition, MotorVise has expanded internationally, offering expert-led training programs which cover various areas such as sales excellence, service advisor training, leadership development, and specialised courses on electric vehicles.

Former prime minister Rishi Sunak, MP for Richmond ,was on hand for the anniversary celebrations.“MotorVise is a remarkable success story, embodying the spirit of innovation and ambition,” he said. “Fraser and his team have built a business that not only supports automotive dealerships across the UK but has expanded to make a significant international impact.”

Reflecting on the company's 10-year journey, Brown remarked, “When I started MotorVise, I never imagined we’d end up partnering with some of the biggest names in the automotive industry. Our mission has always been to equip dealerships and manufacturers with the tools and insights to drive sales and profitability."