Motors has snapped up the Cazoo brand to transform it into a cutting-edge, mobile-first digital marketplace.
The business, which had been linked to the sale for some time, said it now plans to roll out an all-new Cazoo app followed by a new website featuring over 250,000 used car listings which will give car buyers a different way to find their next vehicle.
Motors will also invest heavily in the Cazoo brand to draw more car buyers to its platforms which includes partners like eBay and Gumtree.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
Read nowAuthor:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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