Family-owned AM100 retail group Swansway Motor Group is expanding the footprint of its Motor Match used car centres with the acquisition of a long-vacant site in Stoke-on-Trent.
The new dealership, located on Victoria Road in Fenton, is currently undergoing redevelopment after being left unoccupied since Bravoauto ceased operations there in November 2023. Evans Halshaw has also occupied by the site.
With existing locations in Stafford, Crewe, Bolton, Chester and Stockport, Motor Match is seeking to strengthen its presence across the Midlands and northwest after investing £3.25 million in 2019 to launch centres in Bolton and Stockport alongside its Swansway Honda Bolton, Rochdale and Stockport dealerships and opening a stand-alone centre in Stafford later.
The Stoke-on-Trent site will support both retail and fleet customers, with recruitment now underway for technical and support
The business launched Motor Match as its standalone used car operation in 2017.
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Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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