Volkswagen Group is planning to ditch its Seat and ID car brands, possibly by the end of this decade, as it refocuses consumers on its more popular nameplates.
While the ID sub-brand is serving a purpose in distinguishing VW's new electric cars from its traditional range, the Volkswagen brand will stick with its familiar car names for electric cars in the future, acording to its board member Thomas Schäfer.
And he said the earning potential of Cupra is far greater than Seat, so the group is clear where its investment will be best placed and "the future of Seat is Cupra".
Login to continue reading
Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.
The UK's leading event for motor retailers returns in 2025.
Register your interest in attending the event and be amongst the first to hear details of our event as we announce them.
Venue: NEC, Birmingham
Video: highlights from the 2024 show
Virtual tour (from Auto View Point)
REGISTER YOUR INTEREST
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
Login to comment
Comments
No comments have been made yet.