Volkswagen Group is planning to ditch its Seat and ID car brands, possibly by the end of this decade, as it refocuses consumers on its more popular nameplates.
While the ID sub-brand is serving a purpose in distinguishing VW's new electric cars from its traditional range, the Volkswagen brand will stick with its familiar car names for electric cars in the future, acording to its board member Thomas Schäfer.
And he said the earning potential of Cupra is far greater than Seat, so the group is clear where its investment will be best placed and "the future of Seat is Cupra".
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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