Genesis turns to retail partners to grow UK network of up to 20 outlets

Genesis has begun conversations with potential car retail partners across the UK ahead of a growth push to establish a physical network of up to 20 dealerships.

Lawrence Hamilton, who was appointed managing director for Genesis Motor Europe last September, has been tasked with recruiting retailers to the Hyundai-backed premium OEM’s network after completing a similar growth strategy in the Canadian market.

The move represents a significant change of direction for the brand which was launched in the UK in 2021 on the premise that it would “look after the customer from end-to-end, taking full control of that with no agents, no dealers”.