Dacia strengthens re-brand as new models arrive in UK

By Matt de Prez

4 January 2023

Dacia has welcomed the first batch of vehicles that feature its new corporate identity, ahead of their arrival in UK showrooms.

The new cars are part of a wider transition for the budget-friendly brand as it rolls out a new corporate identity (CI) for its franchised dealerships.

Dacia is looking to strengthen its position as a “brand in its own right”, according to director Luke Broad. He wants Dacia to have its own identity rather than being seen as Renault sub-brand.

It currently operates from 148 showrooms, with all but two sites sharing a roof with Renault. The new CI features a new logo, khaki colour scheme and a “cost-effective” and “pared-back” design incorporating the widespread use of recycled materials.

The new look is reflected in Dacia’s overhauled model line-up, which is fitted with the new Dacia logo, resigned grilles and updated headlights, giving a sharper appearance.

Dacia is also enhancing its digital presence in the UK. The firm’s existing Buy Online platform was decommissioned last year, in favour of a virtual showroom which interacts with customers via video calls.

Dacia’s new car registrations were up by 66.1%, from 15,826 to 26,282 year-to-date at the end of November.