Stellantis UK restructure to cut dealerships and build market area system

Stellantis UK is set to adopt a contiguous market area-style network plan to streamline its franchised dealer relationships, with the loss of 138 of its 918 franchised sales points.

The new approach is part of a wide reorganisation at Stellantis UK, including a reshuffle of senior management, and greater centralisation of support services which will give retailers a single point of contact for sales operations across the Stellantis group brands they may represent.

Lee Titchner, network development director at Stellantis UK told AM the days of each brand having differing strategies for franchised partners are being left behind, and the one common strategy is to have "mutual dependency", which means the dealers which remain franchisees will be encouraged to increase their representation.