Electric car brand Polestar is set to establish a UK sales headquarters with a customer test drive hub at the Bicester Heritage complex in Oxfordshire.
Polestar Bicester, based in a two-storey building in the Heritage Quarters, will be home to all operational staff, including the customer care centre team which Polestar UK recently took in-house, and sales, marketing, communications and operations functions
Since its 2020 launch there are already around 8,000 Polestar EVs on UK roads and the company expects to continue to grow this number rapidly.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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