Suzuki boss addresses UK car retailers over limited 2022 vehicle supply

Suzuki GB boss Dale Wyatt has told the brand’s UK car retailers that his team have become “VUCA ninjas” in a webinar outlining the impact of supply constraints on the year ahead.

Suzuki’s head of automobile in the UK told AM that he had gathered business leaders from his network to reveal plans to reshuffle sales campaigns to focus on available stock and confirmed future production in a bid to preserve profitability in “turbulent times”.

“Our dealer webinar objective was to update the dealer network with regards to production changes,” Wyatt told AM.