Eight of the 11 dealers appointed by Isuzu UK so far in 2021 have been Mitsubishi franchisees as the brand aims to double its annual pick-up sales amid a series of segment model withdrawals.

The manufacturer launched its new D-Max in the UK in March and wants to grow registrations from around 5,000-a-year to 10,000 by 2025.

To help it do this, the retail network – operated by Isuzu and Subaru importer IM Group – added 10 further sites last year, taking its overall network to 110 dealers, and was looking to add a further 10 new franchisees in 2021.

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