Seat has revealed plans for a new affordable urban electric vehicle (EV) priced from £17,300 to £21,600 and given the green light to the Tavascan EV previously showcased by its Cupra performance sister brand.

The Catalonian Volkswagen Group-owned carmaker revealed its plans for the new electrified models as president Wayne Griffiths reiterated an intention to ramp-up annual EV production to 500,000 cars as part of its bid to revive sales.

Griffiths said: “Our goal is to increase sales and recover our volumes to pre-COVID levels. In 2021 we must return to profitability. This is our financial target. We’re working hard to be in black as soon as possible.

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

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