BMW strategy takes Mini all-electric on road to ‘significant profit growth’

The BMW Group is set to take Mini all-electric by the early 2030s with 50% of all its car sales fully electric vehicles (EV) by 2024 as part of a strategy targeting “significant profit growth”.

The German premium car brand revealed in a conference this week that the delivery of its new iX SUV and i4 EVs – the latter of which is set to arrive in showrooms three months early – would signal the start of a 2021 “technology offensive” which was set to transform the brand.

By 2023 it plans to have around a dozen fully electric models on roads, with more choice of drivetrains across each model and a BMW Operating System 8 set to expand connectivity to add the option to make purchases and vehicle upgrades over-the-air.