Jaguar Land Rover (JLR) will transform Jaguar into a purely electric vehicle (EV) brand by 2025 and expects 60% of new Land Rovers to be zero-emissions capable by 2030.
The Tata-owned British car manufacturer also revealed its plan to establish two clear, unique personalities for the two brands as it announced it would to embark on a process of ‘rightsizing, repurposing and reorganising’ through a new ‘Reimagine’ strategy.
A statement issued by JLR this morning (February 15) said that it aims be “one of the most profitable luxury manufacturers in the world” through the new direction, stating: “Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025.”
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AM Dealer Recommended 2025
In this issue we present the top perfomers in the 2025 AM Dealer Recommended research.
Significant motor retail industry suppliers have been endorsed by UK automotive retail leaders in our research programme.
We surveyed dealers from our audience to find out who they trust most and rely on for products and services in a variety of critical aspects of their motor retail operations.
Almost 30 companies received sufficient support from AM's dealer audience to become Dealer Recommended this year.
Find out who they are and learn from them how they can problem solve in your business.
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