Kia president and chief executive Ho Sung Song has said that the Korean carmaker will be “reborn in 2021” with the launch of new mobility solutions and 11 new electric vehicles (EVs).

The brand, which has already redesigned its logo in a 2D style that reflects those recently adopted by Volkswagen, BMW, Toyota and Vauxhall, spelled out its future plans at a virtual investor conference held in Seoul yesterday (February 9).

Ho Sung Song (pictured), said: "Kia is being reborn in 2021 with a new logo, new design, and new corporate name.

Login to continue reading

Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.

Please enter your email
Looks good!
Please enter your Password
Looks good!
Click here to register
Forgotten password?

The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

Read now