Mercedes-Benz Vans launches online showroom and invests in EV ads

Mercedes-Benz Vans is launching a new online showroom that will give buyers full visibility of stock available across the brand’s dealer network.

Customers can browse new and used vehicles online, thanks to a wide-range of filters to help find the right van for their business needs and budget with representative finance options available.

The new platform allows consumers to flag their desired vehicle with their chosen dealer to carry out the transaction offline.

Launching alongside the new online showroom is a new advertising campaign, which showcases the brand’s electric eVito and eSprinter models.

Andy Lawson, sales director at Mercedes-Benz Vans UK, said: “We believe it is important to invest in high profile advertising to continue to raise the profile of the van community, and to show that all-electric vehicles are here to stay.

“We also know that our customers are extremely resilient and are increasingly turning to new ways to ensure their businesses remain successful, so we’re pleased to be combining our electric vehicle campaign alongside our new online showroom; the time is right to highlight our offering and continue to support those businesses who choose eVans.”

Mercedes-Benz Vans says it is the first van manufacturer to advertise fully electric vehicles (EVs) on TV.

The advert, which first aired yesterday (November 2), will be shown during the Great British Bake Off, I’m a Celebrity Get Me Out Of Here, Coronation Street, England International Football Friendly, Who Wants to be a Millionaire, and Gogglebox.

As well as terrestrial TV, the advert will also air across Video On Demand services such as Sky Go and BT Sport, online, and on outdoor billboards across the motorway services network.

The six-figure investment in advertising reflects the significantly growing demand from UK businesses to operate all-electric vans, and desire to ‘shop online’.

In conjunction with this campaign, retail customers purchasing an eVito are also eligible for a free NewMotion Home Fast Smart charge point, worth £549.