Glyn Hopkin Honda has become the 100th dealership operation to sign up to the platinum programme, "a key part of Honda’s award-winning corporate and fleet proposition".

The service will deliver advanced training for dealer principals, sales managers and sales advisors at the group's Chelmsford and Romford Honda franchised sites, enabling company car drivers to receive face-to-face support on mileage, taxation and/or contract terms.

Additionally, the platinum programme invites corporate customers to take a 48-hour test drive, ensuring they get an in-depth understanding of the vehicle.

The programme aims to increase the volume of fleet sales and aftersales driven through Honda’s UK dealer network.

Honda’s brand manager at Glyn Hopkin, Mark Flood, said: “We’re constantly looking for ways to better our service to clients and to ensure they get the very most out of every visit to our showroom.

“Additional coaching on how we can best work with our corporate customers so they get the package most appropriate to their needs is something we’re found incredibly helpful.

“We’re looking forward to seeing the benefits of this programme for both our customers and our fleet operations.”

Honda UK’s fleet sales operation manager, Marc Samuel (pictured), said : “Having 100 dealerships signed up to the initiative is testament to our network’s commitment to delivering the best service to customers across our various offerings.

“Fleet and corporate custom is pivotal to our success, so creating a programme that would allow us to enhance our engagement with them is paramount.

“The fact that the majority of the dealer network has backed the incentive is extremely encouraging to see.”