Renault UK has teamed up with Reevoo, a customer engagement and review platform, enabling motorists to leave impartial reviews.
As of today, motorists can leave reviews through the Reevoo platform and share their opinions for all potential customers to see. All opinions posted will be uncensored and given an overall product score, as rated by customers.
Every Reevoo-verified response can also be found in search engine results making it easy for a new buyer to see what existing owners think.
Groupe Renault UK’s marketing director James Boyer said: “The Renault range has undergone a comprehensive transformation through successive new products over the past five years, attracting new customers to our brand in the process. Our partnership with Reevoo offers owners an independent and trusted forum to share their experiences, whilst simplifying and enriching the online research phase for those who are considering Renault as their next purchase.”
Reevoo’s chief executive Jonathan Callcut said: “Making a car purchase requires a lot of decision making, and considering that 92% read customer reviews prior to following through with a purchase, UGC has never been more important. Reevoo will help Groupe Renault UK inspire, educate and convince its key audiences so that they make well-informed purchase decisions. The authenticity and credibility of these transparent communications will increase brand loyalty going forward and ultimately boost overall organisational success.”
Ian W - 21/06/2017 13:21
Kia did this five or six years ago! Hardly news that they have taken so long!