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Smarter stock sourcing and remarketing with Dealer Auction

Stock shortages, tight margins and evolving consumer demand continue to create a challenging landscape, driving retailers to rethink their strategies. Success in 2025 will hinge on making every pound count and that’s no less important when considering your stock sourcing and remarketing strategies.

At Dealer Auction, we’ve been working with retailers across the UK to tackle these challenges head-on. As the UK’s leading digital wholesale marketplace and Dealer Recommended Auction and Remarketing Supplier of 2024, we understand the complexities you face and deliver innovative solutions to meet them.

Overage stock: free up capital, maximise space

Every retailer knows the pain of overage stock. Vehicles that take too long to retail not only tie up cash but also reduce your ability to showcase fresh, in-demand models. And in a year where margins are tight, the cost of holding onto these vehicles is amplified.

Our integration with Auto Trader means you can automatically list overage vehicles on Dealer Auction while they’re still advertised for retail. This dual-listing capability enables you to receive real-time genuine trade offers while keeping your retail options open.

Smarter stock sourcing: stay ahead of the curve

The ongoing used car stock shortage isn’t easing. With availability still 15% below pre-pandemic levels, relying solely on traditional sourcing methods won’t cut it. Dealer Auction simplifies the process by consolidating multiple stock sources into a single platform, giving you access to OEM and fleet vehicles, retail-ready stock from other retailers and consumer vehicles.

Our Consumer Direct stock source is particularly powerful, giving you access to buy direct from the consumer. What’s unique about this offering is that these consumers have opted not to sell to car buying services - they’ve chosen to privately list their vehicles on Auto Trader, and we’re bringing them directly to you.

Unlocking greater profitability: digital-first remarketing

Vehicles sold on Dealer Auction achieve 6% more on average compared to traditional remarketing methods when looking at CAP Clean performance - proof that exposing vehicles to a wider pool of trade buyers with a more competitive buyer fee can deliver better returns.

Of course, managing space and resources is always a concern. However, in the 72 hours it takes to have your vehicle collected, you could have appraised, listed, sold them on Dealer Auction, and had them collected – all while gaining up to 6% more. Call it a ‘digital-first’ strategy. If it doesn’t sell by the time it’s due to be collected, you’ve lost nothing. But why not maximise your chances of profit first?

Partner with Dealer Auction for a profitable 2025

The road ahead is full of challenges, but with the right tools and strategies, success is within reach. Dealer Auction empowers you to sell overage faster, source retail-ready stock smarter, and achieve better returns - all from one easy to use platform.

Join our Sales Director, Jason Symes on the ‘Used Car Best Practice’ webinar on the 14th of January where he will be sharing more insights into how we’re already helping thousands of retailer’s source and sell their trade stock for profit.