News - Page 97
VIDEO: Controversial Hyundai pronunciation TV ad accelerates brand awareness
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
Isn't Tesla just using its 'pricing power'? - opinion
MHA Macintyre Hudson's head of automotive advisory Alastair Cassels responds to the backlash Tesla got for starting 2023 with price cuts, including marketing guru Mark Ritson claiming Tesla chooses discounting over investing in advertising
New car market still ‘fragile’ despite 14.7% January growth, says SMMT
Society of Motor Manufacturers and Traders (SMMT) chief executive Mike Hawes has said the economic outlook, cost-of-living crisis and anxiety over new technology mean the new car market remains ‘fragile’, despite 14.7% January growth.