News - Page 168
NFDA airs fears of agency model and OEM control in block exemption consultation
National Franchised Dealers Association (NFDA) concerns about the impact of the agency model and OEMs’ direct sales on the car retail sector have been laid bare in consultation documents published this week.
Leveraging data can hand power back to car dealers, says Salesforce
Automotive retailers that can leverage their customer data will be best placed to face any future challenges with the automotive retail model, according to customer relationship management (CRM) specialists Salesforce.
ASA rejects SMTA’s Cazoo ‘new car’ subscription advert complaint
The Advertising Standards Authority (ASA) has rejected a complaint from the Scottish Motor Trade Association (SMTA) which contested Cazoo’s claims that the vehicles it offers for subscription were not “new cars”.