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In the era of modern technology, car dealerships have the opportunity to leverage various tools and techniques to enhance their online presence and operate their sites more effectively. Embracing these advancements can lead to increased sales, improved customer satisfaction, and streamlined operations. It’s win-win, but it needs to be done properly.
I’m sure readers familiar with myself and Reputation will expect a scalable focus on reviews, customer feedback, and overall CX to be my first suggestion. And it is! But there’s so much more to CX than just feedback.
Think about the customer journey. In nearly every single occasion, it will begin online. A user-friendly website is crucial. Car dealerships should invest in responsive design, ensuring their site is accessible and optimised for mobile devices. But also features like integrating advanced search and filtering options allows customers to easily find the vehicles they are interested in.
Next, leveraging virtual reality (VR) and augmented reality (AR) can revolutionise the car buying experience. Customers can virtually explore vehicles, view interiors, and even take test drives, all from the comfort of their homes. This technology reduces the need for physical showroom visits and accelerates the decision-making process.
Furthermore, utilising customer relationship management (CRM) software can help dealerships manage leads, track customer interactions, and personalise communication. Automated chatbots can provide instant customer support and answer frequently asked questions.
By embracing modern technology, car dealerships can create a more efficient and engaging online platform, enhancing the overall customer experience and driving sales growth.
Anthony Gaskell
Managing Director, EMEA 
0800 066 4781
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