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Following several years of disruption, it is positive that so many automotive dealerships announcing record profits year to date. With supply challenges forecast to continue, it is clear that unit profitability will remain high. Savvy dealerships are looking ahead and continuously searching for ways to future-proof their revenue streams – especially with current trends, such as electrification which is reshaping the landscape of both vehicle sales and aftersales.

While electric vehicles will have an undeniably positive impact on the environment, there is growing concern amongst dealerships that the reduced servicing and maintenance of electric cars will negatively impact the profitability of aftersales. However, aftersales remain an important revenue stream for any dealership. Choosing the right product will help to boost aftersales profits for car dealerships, despite the evolving retail automotive landscape.

Dash Cams are an easy upsell for both new, and used, vehicles -whether they are a petrol, diesel, or electric. Even commercial vehicle dealers can integrate Dash Cams into their aftersales programmes.

Why Dash Cams?

From a customer perspective, a Dash Cam is an obvious choice for those who want to protect their investment, themselves and their loved ones. Studies have also shown people feel safer behind the wheel when a Dash Cam is installed. Unlike gap insurance, motorists will interact with their Dash Cam almost every time they get into their vehicle, so it is perceived as having high value to the vehicle owner. Using a Dash Cam can even reduce insurance premiums, lowering the total cost of ownership for a new, or used, vehicle.

From a dealership perspective, Dash Cams are extremely easy to upsell, even for the most inexperienced member of the team, and each unit offers a large profit margin.

Understandably integrating new products can be daunting. From choosing the best product for your customer’s needs, to organising training for your team, to developing sales and marketing collateral, it can be a time consuming and costly process; one that many independent dealership does not have the resources for.

Nextbase has developed a bespoke solution for its automotive dealership partners. This includes: installation and sales training for teams, point of sale collateral to help dealerships promote the product, and, of course, a Dash Cam that is exclusively designed for the automotive industry to differentiate it from models available on the high street. Globally recognised automotive manufacturers, including Hyundai, Lexus, Kia and Toyota, have partnered with Nextbase to offer their customers Dash Cam products and automotive dealerships across the UK have benefited from including Dash Cams in their aftersales programme.

Boost your sales and secure your revenue; enquire about the Nextbase Automotive Dealership Package, today.

If you are interested in discussing how you could add Nextbase Dash Cams to your aftersales programme, contact Neil Stewart, Head of Independent Sales, by email: dealerships@nextbase.com or by phone: 07902 341017. Find more information about the Nextbase automotive dealership solution here: https://nextbase.co.uk/automotive-dealership/