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GardX AD-Vantage announce a new partnership with Auto Trader 

GardX AD-Vantage are delighted to announce a new partnership with Auto Trader for their award winning 360 vehicle merchandising platform – SpinCar!

GardX are excited to be working with Auto Trader to allow shoppers to explore and evaluate vehicles online in a far more interactive way.

GardX’s SpinCar technology allows dealers to capture high-quality 360 internal and external walkarounds of their retail vehicles, bringing the showroom experience directly to online consumers.

SpinCar makes it easy for dealers to publish vehicles on their own website, manufacturer websites and Auto Trader at the simple click of a button and is everything dealers need to put online shoppers in the driver’s seat.

93% of consumers start car shopping online, SpinCar delivers the complete Digital Experience and is key to attracting, engaging and converting online car shoppers.

Unlike any other product currently on the market, GardX AD-Vantage SpinCar captures an increasing amount of consumer engagement and behavioral data that identifies individual shopper needs and interests for a more personalised lead follow up.

‘We are delighted to be working with Auto Trader who we see as the market leader in this space. Auto Trader have identified the value of using our digital 360 technology and the consumer insight it delivers to help dealers turn shoppers into online buyers. Victor L Coutin, Gardx AD-Vantage Director.

Karolina Edwards-Smajda, Auto Trader’s Commercial Product Director, added: “All of our research tells us just how effective video and high-quality imagery can be in driving greater consumer engagement with the retailer. That’s why we’re excited to partner with GardX AD-Vantage to incorporate its innovative technology onto our marketplace, which we believe will further help retailers stand out in today’s increasingly challenging and competitive market – helping to create the best possible first impression of both the vehicle and their brand.”

If you would like to find out more information about how GardX AD-Vantage can advance your digital footprint, please contact advantage@gardx.co.uk